Branding Yourself
Reading the Evening Standard this morning (ha) I ran across a British digital marketing expert named Louis Halpern talking about privacy and security for children and adults online. Pretty interesting, so I checked out his blog, and he got me thinking about defining your personal brand.
The internet is one of the best ways to sell a product, create a buzz and inform your customer about your product or service. But we all know that people buy people. So, one of the best things you can do is to define your personal brand. Lucky for me, Mr. Halpern has also co-written a book with Roy Murphy, called Personal Reputation Management: How to make the internet work for you.
Interesting stuff. The writers bring up important points to consider in personal digital branding. They tell you how to find out what information about you is out there, how to manage that information, and how to put your best digital foot forward. They talk about how to use social media webistes like Facebook and Twitter, how to get the most of your website using search engine optimisation, and they discuss the future of the internet and how you can use it to your advantage.
It’s a great idea I hope you will implement. You are the cool brands of Britain, and you can use the internet as a tool to communicate that.