Enter Vodafone
Many of us know them by their iconic ’speechmark’ logo that we see all over the place — on TV, trains, billboards or even abroad. I’m talking about one of the largest phone networks: Vodafone. Vodafone are an iconic brand, that a lot of us 80’s babies have grown up with. Technically formed in 1984, the company emerged in 1991 as a result of demerging from its host group Racal Electronics PLC. From then on, it has built its empire expanding globally through key acquisitions and takeovers in a number of international markets with subsidiaries in the U.S, Europe, Asia and Africa.
With the company boasting more than 320 Million customers world wide, I’m pretty sure a lot of people like Vodafone. They offer a range of affordable mobile plans for individual consumers, as well as tailored solutions for small and large organisations. Their other services also include the Internet and high-definition TV’s.
Vodafone has also become the first network to break O2’s large supply monopoly of the iPhone. Vodaphone has already sold more than 200,000 since it started selling the Apple device in January 2010. They’ve also expressed interest in becoming a provider of Apple’s latest technology – the iPad. We all know what happens when a group of competitors fight out the market…better deals for us!
As a British brand, Vodafone sets a benchmark for many large organisations. I admire how the company strives to be a world leader in their field. In the process, this has provided many benefits to the global community, such as increased employment and better access to communication. Vodafone are committed to preserving the environment as well as corporate social responsibility. They express this through a wide range of initiatives — from reusing and recycling old phones, charges and batteries to educating parents on mobile phone and online filters to help control the content their children see.
And don’t worry — I didn’t choose Vodaphone just because I have recently joined their network!
[image: vodaphone.com]