Is Tesco a cool UK brand?
I think it is! I know right now you are thinking that I am weird and that I have serious “coolness” issues but let me defend my case!
When a retailer is currently holding 1/3 of the market share and is outperforming his main rival ASDA by nearly 100% difference, in my opinion that makes it cool. I agree it’s a different perspective of coolness but you have to give credit to Tesco’s strategy. Its growth rate has been phenomenal and its marketing tactics have definitely brought the majority of the UK consumers to its stores.
I was going through a case study in university of how Tesco executives have brought market research to a different level. Apparently the sales in frozen peas had dropped significantly, a category with a large profit margin. After extensive research, they found out that the size of the peas was the problem. They claimed that when kids sat in front of the TV, they found it hard using the fork to eat their peas because of their large size. When Tesco managed to make them smaller, the sales picked up again! Crazy eh? I though that was pretty cool.
And an ending note. I also think Tesco is cool because they have the best triple chocolate cookies!
