Jamie Oliver
I am sure you are wondering whether Jamie Oliver is a brand. Of course he is. First of all, he now has his own product lines that carry his name (e.g. sauces and pasta) but as a cook, he is a brand of his own. Although Gordon Ramsay is now stealing his thunder with his unique character and “polite” manners, Jamie Oliver changed the meaning of cooking for many people around the globe.
I am certain the majority of European TV viewers are familiar with his name and shows, as he has managed to target a wide audience from different ages, backgrounds, tastes and nationalities! His charm and cheerful character have enabled him to draw the interest of many people, regardless of whether they enjoy cooking or not. People in the UK know him mainly through his initiative to change the lunch menu in schools, but also through his other shows. I personally enjoyed the show where he attempted to open a restaurant with cooks that he personally trained and transformed them to professional chefs. Although the story ended with him losing a lot of money and time, his passion to teach people how to cook at his standards and selfless character made the British love him.
So why is Jamie Oliver a cool British brand? He is unique, successful, absolutely associated with Britain and has reshaped the cooking industry. I don’t think you can ask for more from a person. He is an ideal representative of his country.
